Greg Bruce brings a diverse skill set to his clients. He has worked in industry and public accounting and he has blended the experiences so he can relate to his clients on their terms. His unique approach is to focus on how his client’s business, investments and job can be structured to achieve personal goals and success rather than the other way around.
Greg moved to Las Vegas in 1990 to take on the responsibility of chief financial officer for a closely held company. His employer downsized in 1993 and Greg became an outsourced CFO. He started his own firm with the idea of providing CFO services for small companies and created the personal CFO concept for individuals with the vision of guiding his clients on the path to financial peace of mind.
Greg is married to Katrina Bruce, an incredible woman and successful business woman. Greg does short form improvisation for a hobby, something you don’t see an accountant do every day. He is involved with Rotary and other charities focused on helping children. He is currently serving as President of the Las Vegas Chapter of the Nevada Society of Certified Public Accountants.
What Is the Difference Between a Good and a Bad Consultant?
I’ll give you an example about Henry Ford. When he ran Ford Motor Company and they were at the absolute peak, he would take a prospective executive, somebody who he was contemplating hiring, out to lunch. And if that potential executive salted his or her food before they tasted it, he would not hire them, because he thought somebody would make a decision impetuously without really assessing the problem, probably was dangerous.